Branding Basics

Your brand identity should be as much a part of your business model as the product that you sell. Consider that your customer will correlate the quality of your branding and packaging with the quality of your material. If you’re marketing your material as a premium product, avoid making moves that would devalue your product. …

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Best Practices For Conducting Transactions

Conducting successful transactions in the legal market requires the same care and attention that you give your plants during the growth cycle. It is important to stay organized during the entire seed to sale process. There should be a standard quality assurance procedure that takes place before anything leaves a cultivator’s premises and for intake where applicable. Here are …

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