Holy cow do we have some updates for you! A couple of major things have been pushed live in the last two weeks, but first I’d like to introduce you to our two newest developers to join Team Kush! They have been crushing it over the last couple of weeks and the sheer volume of pushes made to the site each week are unbelievable. One of the challenges of starting as a new member of the technical team here was to make a push to the live site within your first 2 days of starting. I’m super proud to say this wasn’t even a challenge for either of these guys!
If you see these guys around town, give them a big high five! They are making the user experience on the marketplace so much better!
One of the first things Brandon did was push an About Us page to learn a little more about the founding team and the platform! Looks nice!
Analytics on Products:
This is huge!! We have always made it a priority to give buyers and sellers feedback using analytics from the platform. With the new updates, you can now see the total offers & total pageviews in the product explorer & on an individual product page. This makes it really apparent who’s doing a good job of managing their products and getting the most out of the platform.
Once you navigate to an actual product page you’ll be able to see the total pageviews, total offers, and total information requests. You can also see the corresponding offers made to make sure that if you make an offer that it’s competitive. Additionally, the Trusted Vendors program is live, and it’s working!
A couple of other changes on this page is that you can now share products with friends. Harvest / Manufacture date is also on display! This makes it so much easier to decide if a product meets your purchasing criteria or not. Sometimes a product listed had a harvest date of sometime in 2015 and the only way to figure that out would be to start a conversation with the vendor by requesting more information.
As a seller you have access to the impressions of your individual product on your “Product Manager” under “My Products.” This number has little meaning except in respect to click through rate (CTR). Pageviews divided by Impressions = CTR. If you have a high CTR, that means something is compelling about the photo, title, or price. If you have a low CTR, try editing one of those three inputs to increase your CTR.
We’re also displaying total matches that product has to buyer requests. The more matches the better. If you post a product and it has zero matches, take a second look at your ad and consider making a couple of edits. You probably need to adjust the price or maybe there was a mistake made when inputting / saving the product.
A couple other calculations you can do are:
Inquiries / Pageviews = Inquiries Conversion Rate (ICR)
Offers / Pageviews = Offer Conversion Rate (OCR)
Wanted Ads / Buyer Requests have gotten a complete make over! Brandon ripped through this and made it so much easier to know more about the request without having to click on it. Now farms can quickly scroll through the wanted ads to see if they should reply or not.
Pageviews are now also available on Buyer Requests / Wanted Ads. We also added a back button on these pages because it was pretty confusing before and now it’s really easy to go back to the main list.
My Searches / Buyer Dashboard:
My Searches / Buyer Dashboard can now filter searches by Hemp and Cannabis. This will be a trend. We’re looking at merging hemp and cannabis site wide and allowing users to filter by hemp or cannabis on each page depending on their needs. This will make the site easier & faster to use.
We’ve made a major update to “My Conversations”! You can now filter by where the conversation is in regards to negotiation. You can show conversations you’re just interested in, conversations that have received offers or that you have made offers on, and you can see which offers have been accepted. This was a big ask from the many buyers and sellers on the platform, and this is just the start. We’re going to be pushing big in this realm in the coming months. Keep your eye out here!
Thanks to everyone in the industry for the support! We’re working hard to make your job easier, and we’ve made some serious progress with these updates! Happy to help you on this journey.